What is Distribution and How Does it Work?

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Suppose you’ve come up with a fantastic e-liquid and you’re making it yourself, but you have hundreds of unsold bottles in your garage or shop. How do you get people to purchase them? A distributor can get your flavor into thousands of shops across the country. You might be asking yourself, “How does the distribution process work?” Read on to find out the answers to all your questions about this division of marketing.


Distribution is, “the movement of goods and services from the source through a distribution channel, right up to the final customer, consumer, or user, and the movement of payment in the opposite direction, right up to the original producer or supplier,” according to BusinessDictionary.com.

A distributor, such as On Top Distributors, will take care of getting your e-liquid into stores after you send your stock to them. All you have to worry about is manufacturing the product and submitting it; the distributor will handle the rest and ship out your e-liquid to the agreed upon shops in its network.

This procedure is just one essential component of the entire marketing process. The other parts are product, pricing, and promotion. All of these come together for an effective marketing strategy that will put your product where it needs to be. With a distributor in control of one of the four parts, you’ll have more time to focus on the other three.

Access to a Large Network

A distributor has access to thousands of venues where your products can be sold. They have built up relationships with these shops and customers, including ones that been nurtured for years. This allows them to determine if your e-liquid would be a good fit for certain shops, ensuring that your product will only be on shelves where interested customers will find it.

Sending Products out to Shops and Individuals

All you have to do is ship your e-liquid out to the distributor; they’ll be the ones in charge of storing it in their warehouse and putting your product into the hands of customers. To get people interested and have them purchase what you’re offering, the distributor will market your line and determine the wholesale pricing for the shops in their network. This is a rather seamless process, as the distributor has a pre-established network of shops to sell your product to. The distributor will also determine the needs of customers, see what nicotine levels tend to be the most popular, and stock accordingly.

Communicating with Customers

You can focus on what you do best: manufacturing your product. Your distributor will talk with shops that are stocking your product and provide exceptional customer service to those who have bought your e-liquid. Customer service is a whole sector that your business won’t have to invest in or worry about when you trust in a distributor. This includes everything from replacing damaged products to answering simple questions about the cost of your e-liquid.

When you choose a distributor with a network of over 23,000 vape shops, such as On Top Distributors, the possibilities are endless. Thousands of customers can discover your e-liquid and continue to purchase it from the vape shops they frequent.